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The Carrie Lippincott 1917 catalog cover features a portrait of her young nephew, Philip Kent Eichelzer. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891.

The back cover of Carrie Lippincott's 1913 catalog hosts beautifully illustrated carnations of various colors. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891.

The Carrie Lippincott 1913 catalog cover features assorted colorful pansies. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891.

A bouquet of pansies burst through a mailing envelope on the 1910 Carrie Lippincott catalog cover. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891.

Flowers burst through a white mailing envelope on the back cover of Carrie Lippincott's 1910 catalog. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891.

Carrie Lippincott's 1911 catalog cover frames a toddler's photograph with sweetpeas. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891.

A beautiful pink rose in full bloom and one in bud fill the back cover of Carrie Lippincott's 1909 catalog. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891.

A large Pink Comet aster fills the back cover of Carrie Lippincott's 1911 catalog. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891.

A sweet young girl wears a "flower crown" of nasturtium on the cover of the 1906 Carrie Lippincott catalog. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891. Sending out smaller 5 inch by 7 inch catalogs with colorful covers her business was aimed at women customers.

A beautiful young girl and giant blooms illustrate the cover of the Carrie Lippincott 1902 catalog. Carrie Lippincott, the self-proclaimed "pioneer seedswoman" and "first woman in the flower seed industry" established her mail-order flower seed business in Minneapolis in 1891. Sending out smaller 5 inch by 7 inch catalogs with colorful covers, her business was aimed at women customers.