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Ideas comunicativas. Mejora el planeta y mejora la imagen de marca. Coca-Cola da una segunda vida a sus botellas con un pack de tapones muy útiles
Beginning in Vietnam, the bottle caps are given out after a customer purchases a bottle of Coke. The campaign will then spread across Asia. | Coca Cola Has Released A Range Of Caps That Let You Hack The Coke Bottle
Beginning in Vietnam, the bottle caps are given out after a customer purchases a bottle of Coke. The campaign will then spread across Asia.
Coca-Cola has has started a trial-campaign to re-task their old plastic bottles in Viet Nam. Some are more clever and functional than others. Take a look at an article about it and the YouTube video here: http://ht.ly/xG8S6 #CocaCola #VietNam #Recycling
Coca-Cola: 2nd Lives, The Sustainability Project - Recycle Bottles with 16 Innovative Caps #Recycle #CSR #Creative #CocaCola #Ogilvy #China #Purpose
It seems like soft drink giant Coca-Cola is finding new and creative ways to reinvent and repurpose its bottles. For its ‘2ndLives’ campaign in Vietnam, the brand launched a line of 16 innovative bottle caps that turns empty bottles into a totally new, and useful object. Each bottle cap is designed differently, giving the bottle a different function once screwed on. Some examples include a paintbrush, water spray, pencil sharpener, lamp and squeeze bottle.
Coca Cola Launches 16 New Bottle Caps That Transform Coke Bottles ...
COCA-COLA SECOND LIFE CAMPAIGN