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The Truth About Emails...
6 Mind Blowing Social Media Stats and how you can use them to improve your marketing strategy. Building Owned Media Channel Networks [OMC’s are Social Channels and more] | Since there are so many great people creating resources to help the world understand social media marketing better, I thought I would pin them here… Enjoy! #social #digital #marketing
Marketers often wonder how they should quantify the ROI of their social media activities. There’s rarely a straightforward answer to this – it always depends on the specific objectives of the brand, and social media’s role within the broader marketing mix – but this handy infographic from CouponCabin offers some ideas on the kinds of things marketers could measure, and how they impact the brand’s bottom line: