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Martin Parr. “At a fête,“ he says, “you see a cake somebody’s spent an hour making, the ingredients probably cost 50p, and it’s being sold for a pound for charity. That home-made cake, slightly skew-whiff, made with love, is very moving. But a similar cake in a commercial baker’s with its kitsch colours is the embodiment of the consumer society at its worst. So a cake can embody everything that’s good or bad about the world.“