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Interest in Pinterest Reaches a Fever Pitch. Pinterest is hot. In fact, in March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day. Who are these people? Why do Pinterest users respond so strongly to products that are pinned? This infographic from Tamba breaks down the stats, explaining why Pinterest is so powerful with its consumption-friendly audience.
Here’s what you need to know about Pinterest user demographics. With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28% have a household income of 100k+.
Who hasn’t heard about Pinterest? At 10.4 million users, it is the fastest growing social media site in history. Many of those users are recent additions, as the site is experiencing a whopping 400% month-over-month growth. One of the questions asked by many is, “Is Pinterest good for my business?” In other words, should businesses jump on board?