Ogilvy & Mather France took the concept of the billboard and bent it into shapes that could – with some effort – be seen as solutions for a somewhat smarter city, Paris in this case. A board bends to become a bench, a rain shelter or a ramp over stairs.
Here is a great example from Natan Jewelry Shop (Sao Paulo, Brazil) of guerrilla marketing. The company did a great job using promotional stickers or decals in order to show their female target market how beautiful the jewelry would look on them.
Les 20 Pop-up Stores les plus créatifs et originaux !
// What a awesome idea! Showers that look and function like giant Sprite dispensers were installed on popular beaches in Brazil and Israel. The eye-catching showers reminded people of the refreshing power of Sprite.
En Islande, des passages piétons “illusion 3D” font ralentir les conducteurs