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Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.
"Sunrise offered a very beautiful spectacle; the water was quite unruffled, but the motion communicated by the tides was so great that, although there was not a breath of air stirring, the sea heaved slowly with a grand and majestic motion." -
Isabel 20 years old. Resident of Bright Eyes Hell Pissed off Skye fan Strong tendency to get overly excited about stupid jokes I make. Ravenclaw Bisexual aromantic she/her pronouns (cis girl) ENFP, apparently Gemini Born September 27 Uptight raisin