How much life insurance do you need? If something were to happen to you, what would your spouse or other loved ones do financially? Could your family stay in their present home? Would they be able to continue to attend dance, soccer, and take vacations? Would your children be able to afford to go to college? Would your death bring bankruptcy to your family
The recent Pepsi, United, Fox and Facebook PR crises could have been predicted if corporate morals and business strategies were better known and frankly, higher quality. The issue is not that these companies have communications disasters to deal with - it's that they have a moral bankruptcy that led to the gaffes, and it could have been avoided: It's called human decency.