Google is the largest search engine internet company and therefore it would be prudent for them to sign five long term power purchase agreements for renewable energy (Greenpeace, 2014, p.31). This statistic is unprecedented in the IT industry to date. Not to be one left behind in strategic endeavours, Microsoft has adopted this type of renewable energy merger.
Even the water pipes reflect brand: These colorful pipes are responsible for carrying water in and out of an Oregon data center. The blue pipes supply cold water and the red pipes return the warm water back to be cooled.