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    The Webster and Wind Model of organizational buying behavior is quite a comprehensive model. It considers four sets of variables which affect the buying-decision making process in a firm. These are environmental, organizational, buying center, and individual.

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    Keep the process of critical thinking in mind while planning units.

    Content Marketing: Growth For Your Business

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    Tips for creating personal brand #infographic

    #Content Repurposing

    Brilliant graphic, difference between advertising, marketing and branding

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    Change Management Models - Via Rod Silva