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Lilly Pulitzer added real-time tweets into this email to show the conversations shoppers were having around The Endless Summer Sale, using the #lillyonlinesale hashtag. #emailmarketing #socialmedia

In this email, Lilly Pulitzer embedded their latest summertime Instagram photos with #summerinlilly, promoting “National Wear Your Lilly Day." #emailmarketing #socialmedia #retail #realtime

Lilly Pulitzer used video in email to give a behind-the-scenes look at the making of a new print. The video played directly in the inbox, and automatically adjusted to show an animated .gif or video still when necessary. #video #emailmarketing

Lilly Pulitzer showed the latest tweets using #hoorayforspring in this email, and made it easy for subscribers to participate by deep-linking to Twitter with a pre-populated tweet. This campaign also used real-time geo-targeting to show a local map and address information of the nearest retail location. #emailmarketing #retail #socialmedia #realtime #geotargeting

The call-to-action in this holiday email from Lilly Pulitzer completely changed if the recipient opened it after Cyber Monday when the special offers had passed. #emailmarketing #holidayemail #retail #realtime

Lilly Pulitzer social email 2014

Introducing Lilly Pulitzer- The Summit in Birmingham

Nickelodeon encouraged fans to tweet along during the premiere of "Big Time Dreams," and showed the latest #BigTimeDreams tweets directly within the email. #emailmarketing