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      Lilly Pulitzer showed a live feed of tweets that use the hashtag #LillyDreamJob in this email to promote a college campus recruiting program. #emailmarketing #socialmedia

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    Lilly Pulitzer included a real-time Twitter feed in this holiday email showing the latest tweets from Lilly fans using the hashtag #buymelilly. #emailmarketing #retail #socialmedia #holidayemail

    Lilly Pulitzer added real-time tweets into this email to show the conversations shoppers were having around The Endless Summer Sale, using the #lillyonlinesale hashtag. #emailmarketing

    Lilly Pulitzer used video in email to give a behind-the-scenes look at the making of a new print. The video played directly in the inbox, and automatically adjusted to show an animated .gif or video still when necessary. #video #emailmarketing

    The call-to-action in this holiday email from Lilly Pulitzer completely changed if the recipient opened it after Cyber Monday when the special offers had passed. #emailmarketing #holidayemail #retail #realtime

    As shipping time became more limited approaching the holidays, Lilly Pulitzer encouraged shoppers to order online and pick up at the closest store location by including a real-time local map and store address information in this holiday email. #emailmarketing #retail #geotargeting #holidayemail

    Lilly Pulitzer encouraged subscribers to shop new arrivals at their closest store by including a real-time local map in this email. #emailmarketing

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