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Lilly Pulitzer showed a live feed of tweets that use the hashtag #LillyDreamJob in this email to promote a college campus recruiting program. #emailmarketing #socialmedia

Lilly Pulitzer showed a live feed of tweets that use the hashtag #LillyDreamJob in this email to promote a college campus recruiting program. #emailmarketing #socialmedia

Lilly Pulitzer included a real-time Twitter feed in this holiday email showing the latest tweets from Lilly fans using the hashtag #buymelilly. #emailmarketing #retail #socialmedia #holidayemail

Lilly Pulitzer included a real-time Twitter feed in this holiday email showing the latest tweets from Lilly fans using the hashtag #buymelilly. #emailmarketing #retail #socialmedia #holidayemail

Lilly Pulitzer added real-time tweets into this email to show the conversations shoppers were having around The Endless Summer Sale, using the #lillyonlinesale hashtag.

Lilly Pulitzer added real-time tweets into this email to show the conversations shoppers were having around The Endless Summer Sale, using the #lillyonlinesale hashtag.

Brand: Sephora I Subject: News. Inspiration. How-to’s. I Check out other great emails on http://www.newslettermonitor.com/

Brand: Sephora I Subject: News. Inspiration. How-to’s. I Check out other great emails on http://www.newslettermonitor.com/

Uncommon Goods >> sent 3/23/11 >> Your most-coveted, clicked and commented goods >>  Uncommon Goods was one of the first major retailers to highlight “most-liked” and “most-  tweeted” products, recognizing that social proof now extends well beyond “top-rated” and “best-  selling.” –Chad White, Principal of Marketing Research

Uncommon Goods >> sent 3/23/11 >> Your most-coveted, clicked and commented goods >> Uncommon Goods was one of the first major retailers to highlight “most-liked” and “most- tweeted” products, recognizing that social proof now extends well beyond “top-rated” and “best- selling.” –Chad White, Principal of Marketing Research

Lilly Pulitzer social email 2014

Lilly Pulitzer social email 2014

Little Miss Matched used a live countdown timer to promote a 1-day flash sale. The "Shop New Arrivals" section was a live web crop of the latest inventory available online. Social media icons deep-linked to the respective apps when the email was viewed on a mobile device.

Little Miss Matched used a live countdown timer to promote a 1-day flash sale. The "Shop New Arrivals" section was a live web crop of the latest inventory available online. Social media icons deep-linked to the respective apps when the email was viewed on a mobile device.

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