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Lilly Pulitzer included a real-time Twitter feed in this holiday email showing the latest tweets from Lilly fans using the hashtag #buymelilly. #emailmarketing #retail #socialmedia #holidayemail

Lilly Pulitzer showed the latest tweets using #hoorayforspring in this email, and made it easy for subscribers to participate by deep-linking to Twitter with a pre-populated tweet. This campaign also used real-time geo-targeting to show a local map and address information of the nearest retail location. #emailmarketing #retail #socialmedia #realtime #geotargeting

Lilly Pulitzer used video in email to give a behind-the-scenes look at the making of a new print. The video played directly in the inbox, and automatically adjusted to show an animated .gif or video still when necessary. #video #emailmarketing

Lilly Pulitzer made it easy for subscribers to let their networks know what's on their wish lists this year by including a pre-populated tweet with the #buymelilly hashtag in this holiday season email campaign. Subject line: Chic chit-chat. #emailmarketing#socialmedia #retail #holidayemail

The call-to-action in this holiday email from Lilly Pulitzer completely changed if the recipient opened it after Cyber Monday when the special offers had passed. #emailmarketing #holidayemail #retail #realtime