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Eyeliner. Notice how there's a hint of blue on her lower lids...and she has blue eyes. Traditionally you go opposite in eye makeup colors (blue eyes get neutral colors, brown gets jewel tones), but I have blue eyes and do this on occasion. It really makes them pop!
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There are so many ways to do your (i prefer liquid) liner that I think the false individual lashes should not be used as much as it is used now a days. Save your natural lashes from being damaged by the constant use of false lashes. Instead refine your eye lining techniques and watch the difference!