Yes. I am friends with a really smart group of people. Every time we have a test all of us worry our heads off that we're going to fail. I never see people worry about stuff like that. They just seem so confident.
Identify a small group of eager, hungry people (fans) Give with love what satisfy their hunger in a BEAUTIFUL way in exchange for a lot of money (paying a lot makes it feel precious) Make the fans feel special & brilliant afterwards too