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Negative Space Logos..

Upcoming Dana Tanamachi Peter Pan cover for Penguin.

1961 Austin 850 advert. Excellent use of negative space and asymmetrical linear design.

White on white

Outlining the letter's shape, and then selectively filling the negative space with an image or photograph, makes a strong impression on the viewer.

WASHINGTON POST - Malika Favre

nice coffee and cigarettes poster. Great use of negative space.

40 Logos With Hidden Messages and good uses of Negative Space