“How do you break beyond the walls of a brewpub to bring its portfolio of beers to the crowded retail marketplace? By leveraging iconic American artwork to create compelling packaging that practically begs to be picked up.
Yesterday’s name, today’s taste. In the Netherlands special beers are doing very well in the market. It is all about taste, character and attitude. To catch up with this trend, Albert Heijn decided to re-introduce an old friend after more than 15 years.