Seven in 10 women using health sites sought information about symptoms and diagnoses, compared with almost six in 10 men - eMarketer
But search behavior between smartphones and tablets cannot be lumped together. The difference in search behavior on the devices mirrors the difference in their usage patterns. More searching happens on the tablet, but it is largely located in the home. Searching on the smartphone is less common, but more likely to happen outside the home and result in an action.