PIXMA "Never Again:" Touchdown. The big idea is to encourage people to print photographs to avoid awkward situations. This ad reinforces the big idea by highlighting a scenario of when a mother hands over the camera to her son, who originally wanted to see images of his football games but instead, accidentally sees images of his parents 'wrestling'. It utilizes humor to show people who failed to make hard copies, learned some hard lessons, and promised themselves "never again".
To show that the Samsung Galaxy S6 is equipped with wireless charging function in a creative and playful way, LEO BURNETT ideated a recycling design in which unused cables were used to create hammocks and seats.