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    Frigor, Chocolat Cailler, poster by Leonetto Cappiello, 1929 by trialsanderrors, via Flickr

    3y Saved to le chokolat


    • Nadia

      Frigor, Chocolat Cailler. Advertising poster by Leonetto Cappiello shows a polar bear holding Frigor chocolate. Lithograph by Les Nouvelles Affiches Cappiello, 32, Rue Beaujon, Paris, 1929.


      7-Vintage advertisement for Cailler Chocolate, Nestle's premier Swiss brand.

    • Kenneth

      Frigor, Chocolat Cailler. Advertising poster by Leonetto Cappiello

    • Marianne Baier Phelps

      Vinatagraph Fine Art vintage poster reproductions Frigor Chocolat

    • Junell Toney

      1929 French Poster Polar Bear Holding Frigor Chocolate | eBay

    • Chandra

      1929 - Leonetto Cappiello #graphicdesign #vintage #ads

    • Italian Family History Network

      1929 - Leonetto Cappiello #vintage #posters

    • Peter Lucas

      Vintage Advertising Posters | Chocolate

    • Sandy Weinstein

      French chocolate poster for Frigor

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    Leonetto Cappiello (1875 - 1942) was an Italian poster art designer who lived in Paris. He is often called 'the father of modern advertising' because of his innovation in poster design. Cappiello’s career as a poster artist began in earnest in 1900 when he began a contract with the printer Pierre Vercasson. In this period, the printers acted as an agent for artists and commissioned work to them. Vercasson had a print house, and his goal was to bring vibrant and colour to the streets of Paris.

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