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20 Smart Logos Using Negative Space

White space in graphic design is often referred to as negative space. It is the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted. In logo design it is used to create another object or a hint to other shape and that…

I like this idea of using "minimal" amount of letters. however, there is a sad face made by the two dots and N. I'm not sure if it's intentional or not, but it doesn't portray the company very well.