[Anna Robinson as Aunt Jemima] In 1926, The Quaker Oats Company purchased the brand, and finally hired Anna Robinson to be the next Aunt Jemima®, playing her as part of the promotion at The Chicago World’s Fair, in 1933. The brand’s first slogan (launched at The World’s Fair) carried the mammy archetype further, being, “I’se in Town, Honey!”
