This is by far the best curling iron I have ever used. It curls my hair in half of the time as a traditional curling iron and it actually gets my hair to hold a curl!! There are tons of styles that you can create with this rod, and curls are so easy to correct if you screw one up. Using the Sultra makes curling my hair feel more like a fun art project rather than a tedious task. I was originally intimidated by the thought of using a rod curling iron, but after watching the tutorial videos on the Sultra website, I was sold. The price of $130 may seem a little steep, but you won't regret making this purchase!