There is a bear if you look closely at this image of the Matterhorn . Toblerone chocolate bars originated in Berne , Switzerland whose name comes from the German word for bear and whose symbol is the bear.
This logo is timeless and the font is fun. The movement shown in the font implies a fun, kid friendly company. If the logo did not have the extra black in the back, it may have been too simple but this added makes it better and adds depth.