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    American Express, which has already launched programs with Facebook and Foursquare, is tackling another social media channel with a new initiative awarding discounts for tweets....

    아멕스카드 계정과 트위터 계정을 동기화한 후 아멕스에서 마련한 특별오퍼를 트윗하고 해당 상품 구매 시 즉시 할인됨. 번거로운 쿠폰 발행등의 소요시간 없이 바로 혜택을 얻게되어 로얄티 강화유도! 독특한 소셜마케팅 사례의 하나~

    3y Saved to IT Marketing
    • Shabbir Akhtar

      Twitter Campaigns With A Difference: Amex Sync with Twitter -- Twitter as a loyalty program for American Express

    • nice to have

      Amex Sync with Twitter: An example of a brand/membership program really incorporating social media to attract younger folk. Min pointed me to this--thanks! (it's a one minute explanatory video on how the process works, uses that sweet-folksy-modern-commerce-is-easy-&-fun music that I love)

    • Flávia Marinho

      Amex Sync with Twitter: An example of a brand/membership program really incorporating social media to attract younger folk.

    • Youandi van der Gaag

      Financial services companies are always slow to get on board with social media, but Amex launched this smart campaign that allowed their users to convert hashtags into something more valuable.

    • Brandwatch

      American Express is the master of couponless deals in the social media space. AmEx has come a long way — with nearly 2.4m FB fans and more than 348,000 followers on Twitter for the AmEx US pages alone.

    • Daylong Beyond the Like

      Amex Sync with Twitter. Example of social couponing.

    • Linda Sandoval

      How To Sync Amex with Twitter | American Express

    • andsomepeople

      Amex Sync with Twitter #socialmedia

    • Ashika Chauhan

      American Express Twitter Sync

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