More to explore:
I had one of these dolls. I messed up its hair so bad I had to cut it off!
Toni Doll...I still have her.
Toni Doll - 1950s
Vintage Doll Pattern - Toni
Ideal's Toni Doll - now your doll can get a perm too.
Toni Doll - 1950
Toni doll pattern from McCalls
Toni Vintage Doll 1950s Advertisement
Ideal "Toni" Doll
Ideal 16" Toni Doll with Red Hair and Rare Dress -1949
Toni Vintage Doll 1950s Advertisement by Christian Montone, via Flickr
Paper dolls - loved these.