Here’s a great example of transforming the everyday environment into a powerful message, the storm drain abacus with the message “Make every child count.” Created for Aseema Charitable Trust, the goal was to promote the need for education for street children and it does so in a way that is striking and intuitive.
by P-06 Atelier. Everything is improved with a little typography. Bicycle paths included. The Bikeway Belém in Lisbon is a prime example. The 7,362-meter bike route along the river Tagus has bold white wayfinding text and symbols painted directly on the pavement which, apart from its practical purposes such as providing direction and measuring distances, is also fun and engaging.
Park(ing) Day on June 5, 2010 in Turin, probably the largest that has ever been done in Europe, is among the events of the Festival Cinemambiente 2010, which was held in conjunction with WED (World Environment Day) 2010. For the occasion, IZMO proposed a space furnished on pallets, used as raw material or new-life reuse (same object with a new function).
The Off-Ground installation is like a playground for adults. As adults, who lead much more hectic, responsibility-ridden lives than children, the perfect playground would be a place for rest and relaxation. But instead of taking on the semblance of a serious retreat, the Off-Ground installation is much more casual, not to mention urban.