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The anthropology of gifts has been mostly studied in the context of non-Western cultures. The important roles of gift giving were highlighted by classical anthropologists such as Malinowski, Mauss and Levi-Strauss. They stressed the significance of reciprocity and obligation suggested in gift exchange and that gift giving is a one practice of material expression that integrates a society. http://www.studymode.com/essays/Why-Do-Anthropologists-Study-Gift-Giving-525709.html