I love the simplicity of this piece, and the text reading down makes great use of space and adds interest to the look and feel of the bottle.

I love the simplicity of this piece, and the text reading down makes great use of space and adds interest to the look and feel of the bottle.

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Different sizes of type causes different levels of interpretation and a map for the the viewer's attention. In this way the designer can embrace complex interpretation with simple style.

label design for the new line of spirits of Gargalo: liqour café | typography / graphic design: the dieline |

label design for the new line of spirits of Gargalo: liqour café | typography / graphic design: the dieline |

the percentage mailing - direct mail to investment clients with three bottles of wine where alcohol percentage equals potential profit

the percentage mailing - direct mail to investment clients with three bottles of wine where alcohol percentage equals potential profit

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