In the bottom corner of the ad, in small and subtle font, is "don't drink and drive." The glass silhouette is also directly in the middle of the illustration. And if the little car moves forward, it will fall victim to it, unable to return home. The message is quite clear in this ad: don't let alcohol decide for you your fate.
This is an interesting car ad for what im assuming is for high beams, The idea that they have reflected the dear so brightly is a good advertising point to make. Since depending on where you live deer are a good hazard to avoid.
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