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    • Tyler Scott | History Graphic Design | Harper's Bazaar cover design by A.M. Cassandre 1939 I think. While Brodovitch was freelancing as a designer in Paris, he was invited to establish an advertising design program at the School of Industrial Art of the Pennsylvania Museum in 1930. Carmel Snow of Harper's Bazaar saw examples of his freelance work in Philadelphia and hired him to become art director for the magazine in 1934, a position that he held until 1958.

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    Alexey Brodovitch | September yr 1958

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    This is one of my favorite compositions by photographer Alexey Brodovitch. The mood is set by the use of grayscales (it is elegant, timeless) and the eye jumps around between the lighter hues and the darker ones. The illusion created by the bottle's perfect placement gives the image depth. This image could sell anything... wine, cigarrettes, dresses... It sells a lifestyle.

    Photo, Erwin Blumenfeld; art direction, Alexey Brodovitch

    Harper’s Bazaar, November, 1951, designed by Alexey Brodovitch and photographed by Derujinski.

    Spread from the June 1938 issue of Bazaar. Pages 92-93. Photographer: Hoyningen-Huene. Alexey Brodovitch (AD)

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    Alexey Brodovitch.

    harpers bazaar 1940s