CATEGORY: Word-of-Mouth Marketing TITLE: The Power of Word of Mouth Marketing. DESCRIPTION: There's thing that influences purchase decisions more than any other source: word-of-mouth. We like to talk. And while we talk a lot about the usual stuff, our friends, family and careers, we talked a surprising amount about products and services. How much? This WOMMA infographic reveals the statistics...
Not in total agreement with this one. Quality of service is good, but is not the determining factor. If you don't effectively, consistently communicate your 'higher' quality to existing customers you are still likely to lose them to inferior service companies with well executed offers... Key is ongoing effective communication with your existing customers, reaffirming your commitment to them and highlighting what you give them, that others can't.
CATEGORY: Inbound Marketing TITLE: Inbound Marketer vs. Outbound Marketer DESCRIPTION: As consumers continue to flock to the Internet, the Internet marketing industry continues to evolve. In a two-way medium like the Internet, the traditional models of marketing are losing their efficacy, and new types of marketing are gaining steam by providing value for consumers increasingly put off by intrusive marketing tactics.