The HUMAN Brand: How We Relate to People, Products and Companies by Chris Malone “Warmth and competence are the universal foundation for all human behavior and relationships. If you truly grasp the importance of these and take the appropriate actions, social science suggests you’ve done more than 80 percent of the job in winning the trust and loyalty of your fellow human beings.”
The Passion Conversation: A Guide for Falling Madly in Love with the People your Business Serves by Brains on Fire “Passion is not something you own; it’s something you pass forward. So if you take the time to understand your own unique passion conversation—and yes, we believe everyone has them—as well as the ones that excite those you serve, something amazing will happen”
The Brevity Mandate - By Joseph McCormack “The business world today is full of information overload and there is not enough time to sift through it. If you cannot capture people’s attention and deliver your message with brevity, you’ll lose them.
Overemphasis on Profit Erodes Your Bottom Line: Why Purpose-Driven Salespeople Wildly Outperform Their Quota-Driven Counterparts by Lisa Earle McLeod “Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”
Mentorship 2.0: How to Find the Mentor You Need by Dorie Clark “Waiting for a mentor to appear like a deus ex machina is a loser’s game. Some people luck out, but most don’t. This manifesto is about how to make your own luck—how to proactively identify the people you want in your life as mentors, cultivate real relationships, and look beyond the obvious.”
Can Business Save The World? by Joey Reiman “Business people are the new superheroes. And they are here to save the world. Their super power is purpose. And with it they intend to improve and save billions of lives while putting millions more dollars back into the economy.”
Making the Unconscious Conscious: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet “If we don’t understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions people simply can’t know the answer to.”
The Impact Manifesto: You Make A Difference Whether You Want To Or Not by Ken McArthur “You impact the people around you. People feel your influence countless times, in amazing ways you never notice. Your impact is incredible, and today is the day you can take charge of it. Today you can amplify everything good. Call it the Impact Factor.”
How to Be a Highly Effective Leader - By Kathryn D. Cramer “When you ‘lead positive,’ you offer a compelling vision of the future by reframing problems into possibilities and appealing to a higher sense of purpose, a noble and mighty cause. When you think, speak, and act out of the positive side of the ledger, people feel more hopeful and confident about the future. "
How To Be a Disruptive Hero by Bill Jensen “Disruptive heroes are the people who completely change the rules or teach us that the status quo needs to be pushed, challenged or broken. They have a major impact on what we believe is possible, what we do and who we become. If that sounds daunting for you to take on, don’t freak out! You get to pick the scale and scope of your efforts.”