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Harrison Abelson - This is an example of the Law of Proximity. The two Adidas logos in this picture contain identical shapes, however the only difference in those shapes are their proximity to each other. The shapes on the right are more likely to be perceived as a group since they are closer together. Check out the link for full explanation. http://jeremybolton.com/2010/08/gestalt-principle-the-law-of-proximity/ Adidas Logo | Jeremy Bolton

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from StockLogos.com

Paul Rand's logos

Borzoi Books, Alfred A Knopf Inc., 1945, designed by Paul Rand

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Closure Because our brain organizes things into a gestalt, we see a cube when there is really only eight squares with lines through them

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