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Canoga Citrus Association employees, circa 1935-1945. In 1907, R.C. Brandon of the Lord Thomas advertising agency suggested the brand name "Sunkissed" be used for the citrus fruit grown for the California Fruit Growers Exchange. It was changed to "Sunkist" shortly after and widely adopted by local citrus growers. Canoga-Owensmouth Historical Society. San Fernando Valley History Digital Library.