Sunday’s Olympic coverage generated 50% more social TV activity than Saturday’s coverage. The Sunday primetime broadcast racked up 1.5M comments from public Twitter and public Facebook (compared to 1.0M on Saturday). The most social moment of Sunday’s coverage? When US swimmer Ryan Lochte faded down the stretch and the French team took gold in the 400m relay, social activity spiked to 15.2K comments/minute.
This first of three 2012 presidential debates generated 11.2M social media comments across Twitter and public Facebook. That’s more than all three nights of the Republican and Democratic conventions combined (7.0M).
Supported by the giant Facebook and its challengers Twitter and Pinterest, The London Olympic Games have made a sensational entrance for their first run in the social media. We have noticed the contribution of social television on creating a richer experience for the games. We can highlight advertisers adopting new practices such as “Shazam-it” as deployed in TV commercials for Coca-Cola. #Seevibes #Infographic #OlympicGames #London2012 #Canada #SocialMedia