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Using social media marketing in B2B markets

Using social media marketing in B2B markets

To Growing an audience in social media ask your self: What should I share? When can I share? How will I share?

How to Develop and Perfect Your Social Media Sharing Schedule (It Could Double Your Traffic!)

In this post we show you how to develop and perfect your social media sharing schedule (with a sneak peek at how we do things here at Buffer too).

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Typical Web Analytics Measurement Framework via - Actionable Analytics

How To Manage Negative Social Media Comments - great resource for small business startups nonprofits and social enterprise alike!

How To Manage Negative Social Media Comments - great resource for small business startups nonprofits and social enterprise alike!

Business Innovation Design

Business Innovation by Design

Hack Your Way to 62,980 Blog Readers with These 9 Tips  ||    Back in 2014, CrazyEgg’s blog traffic jumped to 62,980 visitors in a matter of a few months. That’s represented a 206% increase in the blog’s readership. This might sound like the result of black magic. But it’s not. It’s more like strategy. I believe that every brand with a blog can achieve numbers like this ……

How to build a brand story

The UX Strategy Blueprint is a simple tool to help you define a UX strategy. Try it out! Keep in mind that strategy is hierarchical. It cascades from the top down. Effective UX strategy aligns upwards.

The UX Strategy Blueprint is a simple tool to help you define a UX strategy. Keep in mind that strategy is hierarchical. It cascades from the top down.

Service Design Process.   http://www.slideshare.net/fred.zimny/service-design-toolkit-english/4

Define the development challenge Learn the customer´s point of view Solve forming solutions Test evaluate in practice

Der Aufstieg des Journey Product Managers

Org chart: Transforming digital lipstick into digital pigs.

Must-Have Checklist to Creating Valuable Content #marketing #content #contentmarketing

Creating Valuable Content Checklist - Create, Distribute, and Share: 15 Essential Content Marketing Templates By JODI HARRIS published DECEMBER 2016 - Content Marketing Institute

Screen-Shot-2015-02-05-at-10.08.28-AM.png (759×562)

Screen-Shot-2015-02-05-at-10.08.28-AM.png (759×562)

Taxonomy of models used in the design process.

Taxonomy of design models.

The Design Well: A model of deep design. Why branding correctly is so important to connect w customers w a solid, grounded & lasting brand identity.

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers.

The Goal-Directed Design Process: Research / Cooper

The Goal-Directed Design Process: Research / Cooper

“Persona Template”  for future cases.

Another wireframe-style persona, with a section for text notes.

Image of the Experience Canvas

The Experience Canvas - facilitated it's a working tool to keep agile/lean teams focused on the VALUE TO CUSTOMER at the center.

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