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Louise Fili, Vintage Fonts, Scripts Fonts, Packaging Design, Graphics Design, Products Design, Jam Labels, Bonnie Jam, Louis Fili
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Bonnie's Jams in Cambridge, Massachusetts, specialists in hand-made jams, jellies, and preserves. "While the original label employed a "handwriting" font, for the makeover we devised our own typeface based on alphabet and handwriting samples from the 1930s. The lid was also upgraded from gold to silver."
Louise Fili was 16 and on her first trip to Italy when she spotted a billboard for Baci Perugina chocolates. Photo: Louise Fili