I like the pop appeal of this poster. The font actually appears to be the same used in the original "Night of the Living Dead," which gives it a fun retro feel. I also think the somewhat playful feel of the poster would appeal to the young audience I assume this poster is directed at.
People don't seem to understand that they are not just putting themselves at risk but everyone on the road at risk when they drink and drive. This picture is cool cause it uses a beer can and a coke can as "cars" in a head on collision.