Via Switzerland. Just a great, great campaign for a life insurance company, especially when you consider how dry and boring the ads usually ...

Via Switzerland. Just a great, great campaign for a life insurance company, especially when you consider how dry and boring the ads usually ...

Campagne Life's Turns In A Sentence de la compagnie d'assurance Swiss Life (agence Spillmann/Felser/Leo Burnett, Zurich) 2/4

Campagne Life's Turns In A Sentence de la compagnie d'assurance Swiss Life (agence Spillmann/Felser/Leo Burnett, Zurich) 2/4

Great print for mortgages (by TDA_Boulder) Adding a funny word to get a laugh out of the few people who take their time to read everything.

Great print for mortgages (by TDA_Boulder) Adding a funny word to get a laugh out of the few people who take their time to read everything.

Agua Bambito on Behance

Agua Bambito on Behance

Austin Kleon says, everybody steals. But knowing what, where and how to steal requires talent.

Austin Kleon says, everybody steals. But knowing what, where and how to steal requires talent.

Nobody reads ads. People read what interests them. Sometimes it's an ad. Quote by famed copywriter Howard Gossage.

Nobody reads ads. People read what interests them. Sometimes it's an ad. Quote by famed copywriter Howard Gossage.

Swiss Life: Life’s Turns in a Sentence (Spillmann/Felser/Leo Burnett, Zurich) / Cannes Lions 2013, Gold Lion (Craft – Copywriting)

Swiss Life: Life’s Turns in a Sentence (Spillmann/Felser/Leo Burnett, Zurich) / Cannes Lions 2013, Gold Lion (Craft – Copywriting)

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