'vellum pieces. Realio trulio animal vellum, scraped, cured, and limed in preparation for use as a writing surface. Documents dating mostly from the 1600s. 350+ years of wear and tear, with flowing sepia script and still-crisp signatures and seals. A few wrinkles, to be sure, but they only add to the deliciousness of these beautiful pieces.' La Belle Brocante post and poetic description
Take the opposite approach for a surprising take on words. Use white space and design around it for maximum appeal. This could be used with any color scheme and might be fun to do a time lapse of someone drawing around the words being advertised.