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"AdWords is one of the most widely used and established ad platforms on the planet, but the difference between a successful account and a total flop can be as simple as understanding basic setting and structure."

from Acadymix

Advanced Google Adwords

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Googles expert consultant teaches to Fortune 500 companies in hi More

from Search Engine Land

Google Launches Smart Goals For Advertisers That Don't Have Conversion Tracking

Adwords Hack : How to Enable Smart Goals & let OTHER people's data optimise YOUR campaign

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