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The Correlation Between Social Signals And Search Engine Ranking - infographic
Infographic: Schools, social media and crisis management: 66% of colleges and universities reported reputation-damaging information discussed about their institutions on social media networks. Of that number, only 23% of institutions said that they use social networking for communication during a crisis
The ROI of Social Media - Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.