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"Music as Alchemy: Journeys with Great Conductors and their Orchestras," by Tom Service

Why your band needs more than one merch design

Are you carting the same old merch design to every one of your shows? Try this instead ... It’s no secret that selling merch is key to turning a profit as a band. With album profits dwindling in the age of streaming music, if you don’t have a merch line, your band doesn’t have any real way to make money. Merch allows your fans to invest in your band while giving them something kickass to wear around town as they spread your name.

"Rare Birds: Conversations with Legends of Jazz and Classical Music," by Thomas Rain Crowe, Nan Watkins