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"The Macfadden Healthatorium." Bernarr Macfadden (1868 - 1955), internationally famous during his lifetime but almost unknown today, called the "Father of Physical Culture," nicknamed "Body Love" Macfadden by Time magazine, was a flamboyant personality, true visionary, millionaire publisher, and life-long advocate of physical fitness, natural food, outdoor exercise, and the natural treatment of disease.