Zig Ziglar on Aspiration Zig Ziglar, the famous motivational speaker and author of various books. An insightful quote from Ziglar is: "What you get by achieving your goals is not as important as what you become by achieving your goals." As a motivational speaker, Ziglar intimately understood the value of aspiration. As a differentiating value, Aspiration means ambition; a cherished desire; or a will to succeed.
David Vitter on Permanence: While the focus of this quote is about marriage, I see the significance around the value of permanence. As a differentiating value, Permanence means a condition or quality of being lasting or fixed; or existing for an indefinite duration.