When applied right, contouring can define your cheekbones and jaw line, reduce the look of a double chin, minimize a larger nose, and lift sagging eyes. It’s basically using makeup to highlight and accentuate your features. This is especially important for photos, as the camera tends to pick up shadows and highlights better than the naked eye.
MUST READ! Seriously, this is hands down the best beauty/makeup blog! In this post, she walks through how to apply makeup, highlight and contour your face, and have a natural and gorgeous look! She also tells all the brushes and brands she uses. So awesome and informative.