I really love this packaging idea, it is very funny having a bum with a pair of pants on, on the bag so when you carry it, and it looks like your bum in a pair of pants. I love this packaging idea as it’s very funny and would get lots of attention.
This ad is showing that scotch tape is tougher than nails. There are some elements of after only, challenge, and competitive strategies but it is not clearly any of the three. It may be that nails are a competitor of tape, but I think that the effectivene