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It's not a surprise that retailers used social media to get cozy with their customers this holiday season. What campaign, holiday-related or not, doesn't have some kind of social element? Data from social media and marketing agency Mr Youth demonstrates that consumers also look to social media channels for gift ideas – and that a whopping 66% of social media users went ahead with a holiday purchase “as a direct result” of social media interactions with brands or friends and family.

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