Although being healthy has always been a goal of many people throughout the world, it has recently turned into the "cool" thing to do. Athletic clothing brands such as Nike and LuLu Lemon allow consumers to create their own stylish, active and healthy lifestyle. New ways to make working out fun such as Zumba, spinning and hot yoga have also become incredibly popular among women throughout the country. Healthy eating through shows and cookbooks have been introduced fit this ideal. Kaitlyn W.