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from PSFK

YouTube Pre-Roll Ad Invites Viewers To Change A Bad Habit

YOUTUBE PRE-ROLL AD INVITES VIEWERS TO CHANGE A BAD HABIT Instead of skipping an ad, people could decide to ‘skip a behavior’ and learn about how to make their homes more eco-friendly

Frozen Cinema | fiftyfifty, a German organisation focused on addressing the needs of the homeless, worked with advertising agency Havas Worldwide to turn down the room temperatures in cinemas across Germany in December and January, helping people feel how the homeless feel in winter. In a short film several homeless people explained what was happening to the audience. Donations were made instantly via QR-codes on the distributed blankets, with links to the microsite werde-waermespender.de…

from AdWeek

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together

from Creative Review

The impact of tech on creative people

The impact of tech on creative people - Creative Review

from The Inspiration Room

SocialRehab

SOCIALREHAB: Members of BBH global internship program the Barn have launched the website www.SocialRehab.sg, providing a toolkit to help people recover from smartphone addiction, which in return enables people to connect with life outside of their smartphone.

#video : The tragic but inspirational story of how a nine-year-old girl raised over 1.2 million dollars that helped 60,000 people have clean water.