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Collecting Hess toy trucks is a holiday tradition that many kids (and big kids) continue year after year, eventually amassing quite a collection! This ad from 1964 is for the first Hess Truck, a tanker trailer. Seems like a real bargain at $1.99, especially considering collectors will now pay four figures for the original!
It wasn’t until 1982 that Hess released what they called the “first Hess truck,” a replica of the second-hand truck that company founder Leon Hess drove in 1933. This toy truck’s real life inspiration was restored and is currently displayed in their Woodbridge, NJ office.